We had the opportunity to shoot this film for a highly innovative crowdfunding project: creating the world's first Swiss-made mechanical smartwatch. X-ONE is a new breed of grande complication watches. Unparalleled craftsmanship paired with smart features. Expressing this in the form of video content was the task at hand, a crucial one which played a pivotal part in the success of the Kickstarter campaign. The film was entirely shot in our studio in Lausanne and in the beautiful surroundings of Le Locle, in the heart of "Watch Valley" Switzerland.
Nicolas Jutzi, Oliver Jutzi
Adrien Gaillard & Grégoire Pasquier